What really happened in Cartagena?

We went to Cartagena for an event… and came back with much more. New conversations, promising partnerships, strategic opportunities, and a few ideas that definitely didn’t stay on the whiteboard for too long.

GAT Expo Cartagena 2026 reminded us once again why LATAM continues to be one of the most exciting regions for growth, innovation, and meaningful connections. From strong business meetings to conversations around responsible engagement, gamification, and market-specific customer journeys, the event opened the door to opportunities that go far beyond the exhibition floor. 𝐋𝐀𝐓𝐀𝐌 𝐤𝐞𝐞𝐩𝐬 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐢𝐧𝐠 𝐮𝐬 (𝐢𝐧 𝐚 𝐠𝐨𝐨𝐝 𝐰𝐚𝐲), especially when it comes to gamification, real engagement, and understanding that every market needs its own unique approach.

Cartagena also proved, once again, why it remains such a strategic meeting point for the industry: the right people, the right conversations, and the perfect environment to keep building relationships that actually move things forward. Andrés Blanco, Managing Director at Gamanza Engage, shares everything we experienced during the event, what caught our attention, the opportunities that emerged, and why Latin America continues to play such a key role in our 2026 roadmap.

The rest? You’ll have to read it. And yes, it starts right in the link below: full article.