Gamanza Engage and Apuestas Royal partner for CRM and gamification in LATAM

"Apuestas Royal has built a compelling multi-brand presence across Latin America, and this partnership is a natural extension of our mission to bring sophisticated engagement tools to operators in high-growth markets. By deploying Gamanza Engage across five brands simultaneously, Apuestas Royal is taking a smart, coordinated approach to loyalty that will deliver measurable results for player retention and lifetime value."

"Our players deserve an experience that goes beyond the game itself, and Gamanza Engage gives us the tools to deliver exactly that. The ability to roll out CRM and gamification across all five of our brands from a single, unified platform is a significant step forward for us. We're focused on building long-term relationships with our users, and this partnership gives us the data, the mechanics and the personalisation capabilities to make that happen at scale across Latin America."