Gamanza Engage Appointed by Tipico Games as Gamification & CRM Partner in Germany
Gamification
February 25, 2026
For immediate release:
Gamanza Engage has been selected by Tipico Games, part of Tipico Group, Germany’s leading sports betting and online gaming provider to enhance player engagement for its Games product through tailored gamification mechanics and CRM in Germany.
Gamanza today announced that Tipico Games has appointed Gamanza Engage as its gamification and CRM partner specifically for the Tipico’s Games product, integrating Gamanza Engage’s responsible engagement ecosystem, including gamification, free-to-play games (F2P), and CRM capabilities, into Tipico Games’ player experience strategy for the German market - one of the world’s most tightly regulated iGaming jurisdictions.
The partnership will see Tipico Games deploy Gamanza Engage’s gamification expertise to create more interactive, dynamic player journeys, supporting engagement and retention objectives while aligning with Germany’s stringent regulatory and responsible play requirements, with Gamanza also joining the Tipico Trusted Partner Program as a supplier that’s fully compliant with German gaming regulations.
Gamanza Engage is designed to help operators move beyond bonus-led engagement by introducing interactive mechanics that reward participation, progression, and loyalty, without directly incentivising spend. Built on a modular architecture, the platform allows mechanics to be precisely fine-tuned to match specific operational and market requirements. AI-driven capabilities and large-scale prediction models further support smarter engagement decisions and ongoing optimisation, while enabling operators to design and manage gamified experiences that integrate seamlessly into existing player ecosystems.
“We are proud that Tipico Games has chosen Gamanza Engage as a partner for gamification and CRM,”
— said Andrés Blanco, Managing Director and Chief Product Officer for Gamanza Engage.
“Tipico is a highly respected operator with a strong focus on product quality and player experience. This partnership reflects a shared belief that meaningful engagement is built through thoughtful interaction, precision, and long-term player value rather than short-term incentives.”
— remarked Andrés Blanco
From Tipico’s perspective, the collaboration supports its ongoing focus on delivering a premium, engaging experience to players across the German regulated market.
“Gamification is a core pillar of our player engagement strategy for Tipico Games,”
— said Stefan Esch Schulte, Head of Games Brand.
“Gamanza Engage offers a flexible and well-engineered approach that allows us to enhance the player journey in a way that is both engaging and fully aligned with our regulatory responsibilities. Therefore we are very happy to onboard Gamanza Engage to the Tipico Trusted Partner Initiative, too.”
— remarked Stefan Esch Schulte
The appointment further strengthens Gamanza Engage’s position as a specialist provider of engagement and gamification solutions for regulated iGaming operators, supporting its broader mission to deliver precision-engineered products that create sustainable value for partners.
For more information contact:
[email protected] or [email protected]
About Gamanza
Gamanza is a Swiss-based iGaming technology provider delivering platform, engagement, and gamification solutions to operators in regulated markets worldwide. Built on values of precision, reliability, and premium quality, Gamanza helps operators create meaningful player experiences through thoughtfully engineered products.
Gamanza Engage is the company’s dedicated gamification and CRM offering, enabling operators to design interactive player journeys that prioritise engagement, loyalty, and long-term value.
For more information, visit gamanzaengage.com
About Tipico
Tipico Group is the leading sports betting and online gaming provider in Germany and, in terms of its subsidiary ADMIRAL Austria, the number one operator in sports betting and retail slot gaming in Austria.
As a pioneer in the industry, Tipico has been offering its customers state-of-the-art technology and innovative products for more than 20 years. Tipico continuously sets new technological standards, especially in terms of speed, security, and user-friendliness. Hundreds of developers work on improving our products every day in our technology hubs in Germany, Austria and Malta. We are particularly focused on data security and consumer protection; effective and evidence-based player protection measures are an integral part of all our offerings.
Founded in 2004, Tipico Group now employs around 3,800 staff members. Together with our partners, almost 6,800 people take care of our customers every day in over 1,250 betting shops across Germany and Austria, making Tipico Group the operator of the largest shop network in the German-speaking region.
As National Sponsor of Stiftung Deutsche Sporthilfe Tipico is heavily involved in German sports and maintains partnerships with Bundesliga, 2. Bundesliga, 3. Liga and Women’s and Men’s DFB-Pokal.
ADMIRAL pursues a broad commitment to sports in Austria and is, among other engagements, a partner of Österreichische Fußball-Bundesliga (ÖFBL) and of Österreichischer Fußball-Bund (ÖFB).
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