Welcome to Gamanza Engage: A new era for player engagement

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Oct, 05, 2023

Swiss based iGaming technology innovator Gamanza Group AG is thrilled to announce the launch of a dedicated website for its newly formed player engagement business unit, Gamanza Engage. This milestone marks a significant step forward for the company as it sets about its mission to revolutionize the iGaming player experience and tackle the industry’s biggest pain points.

At Gamanza Engage, the focus is on redefining player engagement through loyalty and gamification mechanics. The website showcases the Gamanza Engage product offering, which comprises of a real-time CRM, as well as a customisable loyalty and gamification system, both of which are available as standalone products.

The website launch builds on the momentum generated from recent appearances at iGB Live and SBC Summit Barcelona, where feedback from visitors has been hugely positive. The standout highlight from these exhibitions has been the loyalty and gamification system, which boasts many well thought out USPs. This includes the possibility to utilize gamification offers to replace typical bonus campaigns, and a series of front-end widgets to facilitate easy implementation.

“With so much talk about the cost of acquisition, player churn and issues with traditional bonuses, it’s high time that operators actually start considering alternative approaches”

“Our gamification system is designed to put the power in the hands of the operator, and we make it very easy to rollout a system that will boost retention and brand affinity. The shift towards gamification mechanics is coming, and we’re ready to lead the way in one of the most important and necessary developments in our industry.”

— Robert Civill, Chief Commercial Officer at Gamanza

With a slick and user-friendly back office, Gamanza is presenting a starter pack of features that allows operators to set up a range of ranks with sub-levels that deliver rewards to players at every progression. They can also introduce a branded currency that players accumulate for their gameplay and spend in a reward shop that can stock merchandise and physical items, as well as regular bonuses. Missions and quests, tournaments and mini games can also be set up to add an additional layer of entertainment.

The launch of Gamanza Engage signifies the company’s commitment to collaborating with operators worldwide, fostering enduring relationships and transforming the player experience. By harnessing the power of loyalty and gamification features, operators can tap into the mechanics of mobile gaming giants and appeal to that discerning audience at the same time.

“We are very excited to introduce Gamanza Engage to the world. Our focus is not only on creating exceptional gaming experiences, but to empower operators to optimize their player engagement strategies. With our advanced loyalty and gamification, coupled with support for multi-currency transactions, sports betting events and other verticals, we are confident that Gamanza Engage will be a game-changer in the iGaming industry.”

— Robert Civill, Chief Commercial Officer at Gamanza.

Gamanza invites operators, industry partners, and players to explore the new Gamanza Engage website at www.gamanzaengage.com, book a demo and discover the future of player engagement.

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