Gamanza Engage partners with BetSW3 to power player engagement across LATAM ahead of FIFA World Cup 2026

Gamification

May 26, 2026

Gamification

May 26, 2026

Gamanza Engage has partnered with BetSW3, a LATAM-focused PAM provider with strong roots in Colombia, integrating Gamanza Engage's full suite of gamification and CRM tools across its platform portfolio. The partnership targets a rapid integration ahead of the 2026 FIFA World Cup, with BetSW3 prioritising go-live before the tournament kicks off in June 2026. BetSW3 is a true LATAM powerhouse, powering a portfolio of up to 30 brands across Latin America and serving over 2 million monthly active users. The deal was led by Gamanza's LATAM sales team and marks a further expansion of Gamanza Engage's footprint in Latin America, where demand for sophisticated player engagement tools is rising rapidly alongside the region's expanding regulated markets.

"BetSW3 is a true LATAM powerhouse, with the scale and ambition to take full advantage of what Gamanza Engage offers. The World Cup is a once-in-a-generation moment for player engagement in Latin America, and we're fully committed to getting them live and ready to capitalise on it."

— Andrés Blanco, Managing Director, Gamanza Engage, said:

"Partnering with Gamanza Engage puts us in the strongest possible position for the World Cup. Their gamification and CRM tools give us the infrastructure to create standout player experiences across all the brands on our platform - and with over two million active users, the opportunity is enormous."

— Alex Salazar, CEO, BetSW3, added:

"BetSW3 approached this integration with real urgency and clarity - exactly the kind of partner we built the LATAM operation for. Their reach across Latin America - powering millions of users through their platform - and the World Cup timeline makes this one of the most exciting deals we've brought to Gamanza Engage."

— Javier Romero, LATAM Sales Advisor, Gamanza, added:

Gamanza Engage - www.gamanzaengage.com For more information please contact [email protected] About Gamanza Gamanza is a Swiss-based iGaming technology provider delivering platform, engagement, and gamification solutions to operators in regulated markets worldwide. Built on values of precision, reliability, and premium quality, Gamanza helps operators create meaningful player experiences through thoughtfully engineered products. Gamanza Engage is the company's dedicated gamification and CRM offering, enabling operators to design interactive player journeys that prioritise engagement, loyalty, and long-term value. For more information, visit gamanza.com.

About BetSW3 BetSW3 is a LATAM-focused B2B solutions provider with strong roots in Colombia. The company offers operators a fully customisable omnichannel platform covering sports betting, live casino, poker, virtual sports, esports, and international horse racing - available across online, mobile, and retail channels. BetSW3 delivers turnkey, white-label, and custom-build solutions tailored to the specific needs of operators across Latin America, supported by a Curaçao licence and sub-licensing capability for clients operating across multiple territories. Schedule your demo here.

From home runs to high stakes: Transform the World Series into player engagement at bat

Gamification

Ready for More? Request a Demo

Let us take you on the journey to dive deeper into the Gamanza Engage experience and get ready to grow your brand steadily.

Get Started

Gamanza Engage partners with BetSW3 to power player engagement across LATAM ahead of FIFA World Cup 2026

Beyond the Mission: Awaken the Emotions Behind the Mechanics

Gamanza Engage shortlisted at SBC Awards Europe 2026

Gamanza Engage QTech Games Partnership: CRM & Gamification

Ready for More? Request a Demo