Juegalo launches loyalty & gamification programme with Gamanza Engage partnership

Swiss iGaming technology provider Gamanza is proud to announce the launch of its Gamanza Engage product suite at Juegalo.com, one of Chile’s leading online gambling brands. The Operator will use Gamanza’s state-of-the-art real-time CRM solution, as well as the innovative loyalty and gamification modules of Gamanza Engage. This includes a configurable system of ranks and levels, along with the new “Dolarz” token that players earn for regular gameplay, and as a reward for various achievements and milestones. Dolarz can be used to purchase bonuses and physical items from a branded on-site reward shop. Missions and tournaments further equip the Juegalo brand with innovative tools designed to enhance player engagement and boost customer loyalty through personalized rewards and experiences. By integrating Gamanza Engage, Juegalo now offers players dynamic engagement features, including real-time rewards and challenges across the brand’s casino and sports betting verticals. The advanced CRM system ensures Juegalo can provide targeted, and automated promotions to players, giving a further boost to retention and reactivation.