Gamanza Engage forges new partnership with sweepstakes platform Sweepium

Swiss technology provider, Gamanza has signed a new partnership deal with innovative social/sweepstakes platform, Sweepium. This collaboration will see the integration of the Gamanza Engage player engagement suite, into Sweepium’s platform. Operating as an autonomous business unit within Gamanza Group AG, Gamanza Engage offers a highly advanced system of loyalty and gamification features, as well as a real-time Customer Relationship Management (CRM) solution tailored for the online gaming industry. This strategic integration empowers sweepstakes casino operators using Sweepium’s cutting-edge platform to enhance player experiences with interactive missions and tournaments. Furthermore, the system introduces a comprehensive loyalty program with customisable ranks and levels and a branded virtual currency. Players can utilize this currency to purchase a range of physical and digital items at the brand’s exclusive reward shop, creating more dynamic player journeys.