LaFija Chooses Gamanza Engage for Peru Launch

Gamanza Engage, a Swiss-based provider of marketing technology for iGaming operators, has signed a landmark agreement with LaFija.com, a newly launched Peruvian sportsbook and online casino.

April 16, 2025

Gamanza Engage, a Swiss-based provider of marketing technology for iGaming operators, has signed a landmark agreement with LaFija.com, a newly launched Peruvian sportsbook and online casino. The partnership includes the full Gamanza Engage marketing suite—CRM, gamification, loyalty engine, and mini-games—solidifying Gamanza’s commitment to the growing Latin American market.

In a dynamic exchange, we asked Rocío Pinto, Director of LaFija.com, about the decision to partner with Gamanza Engage:

What made you sign up for the entire suite of Gamanza Engage products right from the start?  “Peru is entering a new era in regulated gaming, and with the Copa Libertadores final happening here in 2025, we saw the perfect storm of opportunity. We needed more than a platform—we needed the right player engagement tools to set us apart. Gamanza Engage’s CRM stood out immediately with its intuitive design and smart automation. Once we experienced that, the choice to integrate gamification, loyalty, and mini-games felt like a natural evolution. It’s not just one product; it’s a unified engine that helps us create meaningful journeys for our players.”

How do you think Gamanza Engage understands the LATAM market better than others?  “The creative execution of their tools speaks volumes. The gamification experience and rewards feel native to mobile-first markets like ours. Plus, they’re not treating LATAM as an afterthought. This partnership proves they’re committed—and we’re proud to be one of the first Peruvian brands to partner with them on this scale.”

“LaFija.com is launching at a strategic moment in one of the most exciting markets in the world. They saw the value of our full-stack marketing platform immediately, and we’re proud to support their ambition. We’re seeing increasing demand from Latin American operators, and we’re ready to deliver premium solutions that actually move the needle.”

Andrés Blanco, Managing Director of Gamanza Engage

With multiple new partners across the region, Gamanza Engage is quickly becoming the go-to marketing partner for LATAM operators. For those still on the fence, the message is clear: the window to stand out in this booming market won’t stay open forever.

To explore the new player features at LaFija.com, visit www.lafija.com