Gamanza Unveils Integration of Gamanza Engage with Optimove’s AI-Driven CRM Platform

Gamanza Engage, the Player Engagement unit of Gamanza Group AG is pleased to announce the integration of its advanced loyalty and gamification suite with Optimove’s AI-Driven CRM Marketing Platform.

August 21, 2024

Gamanza Engage, the Player Engagement unit of Gamanza Group AG is pleased to announce the integration of its advanced loyalty and gamification suite with Optimove's AI-Driven CRM Marketing Platform. The integration introduces AI-Orchestrated Gamification and many new player engagement and personalization capabilities for iGaming and Sports Betting operators.

Use Gamification attributes when building CRM segments, such as current rank, number of XP points, missions active, reward shop purchases etc.
Use Gamification events as triggers for marketing communications, such as level-up, item purchased, missions completed etc.
Target specific audiences with specially created and invite-only missions and tournaments (eg. VIPs)

"This partnership is the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players."

Pini Yakuel, CEO of Optimove

"We’re super excited at Gamanza Engage to have forged this partnership with Optimove. Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification. This partnership combines two best-of-breed solutions and allows operators to easily utilize the Gamanza Engage gamification suite with the huge added value of a slick integration with the Optimove CRM. This unity between player communication and gamification is a serious advancement in the overall player experience and adds a new layer of personalization."

Robert Civill, CCO of Gamanza

Gamanza Engage allows operators to customize and tailor their gamification strategies to appeal to a wide range of player profiles. The collaboration with Optimove represents a major advancement in the iGaming industry, providing operators with the tools they need to combat the 3 biggest pain points: cost of acquisition, standing out from the crowd, and player loyalty / churn rates.